Case Study: Northampton Saints Sponsored Tryline Safety Padding
Professional Rugby Case Study
Sponsored Tryline
Sponsored Tryline
Safety Padding
Northampton Saints
A bespoke tryline safety-padding system combining player protection, professional sponsor visibility and interchangeable branded panels at the DPD Stadium at Franklin’s Gardens.
The Project
Combining player safety with flexible sponsor visibility
Northampton Saints required a new solution for the tryline areas at the DPD Stadium at Franklin’s Gardens that would put player safety first while continuing to provide high-quality visibility for the club’s commercial partners.
Working closely with the Northampton Saints team, Stuart Canvas developed and manufactured a bespoke sponsored safety-padding solution specifically for the requirements of the stadium.
The result combines safety, presentation and commercial flexibility, with interchangeable branded panels allowing sponsor messaging to be adapted across different competitions.
Tryline Safety Padding
Protection designed with commercial value in mind.
Bespoke design • Sponsor visibility • Interchangeable branding
The Challenge
Safety first.
Safety first.
Without losing valuable sponsorship space.
Player Safety
Any new solution installed around the tryline needed to provide effective safety padding suitable for a professional rugby environment.
PREM Rugby Approval
The completed system needed to meet the required standards and receive approval from PREM Rugby ahead of the new season.
Sponsor Visibility
The tryline represents valuable commercial space, so strong, professional sponsor visibility needed to remain part of the finished solution.
Branding Flexibility
Northampton Saints needed the flexibility to adapt sponsor messaging across different competitions without replacing the complete padding system.
The Stuart Canvas Solution
One system.
One system.
Two requirements.
Rather than treating safety padding and advertising as separate requirements, Stuart Canvas developed a solution designed to deliver both.
Bespoke tryline safety padding was manufactured with sponsored branding incorporated directly into the finished system.
A key feature is the use of interchangeable branded panels, allowing Northampton Saints to adapt sponsor branding for different competitions while maintaining the complete safety padding system.
01
Key Feature
Interchangeable branded panels
Sponsor messaging can be changed to suit different competitions, sponsors and events without requiring the complete tryline padding system to be replaced.
Flexible
Branding
Branding
Commercial Flexibility
Branding that can change with the competition
The interchangeable design gives Northampton Saints the flexibility to change sponsor branding while maintaining a consistent, professional appearance around the tryline.
Safety Without Sacrificing Commercial Value
Designed to work operationally and commercially
The project demonstrates how safety improvements within professional sport can also be designed with commercial requirements in mind.
By incorporating sponsor branding into the safety-padding system, Northampton Saints can continue to make effective use of prominent tryline space while maintaining player safety as the priority.
The interchangeable design gives the club additional flexibility across different competitions, sponsors and events.
Safety
Protection remains the primary purpose of the system.
Visibility
Prominent tryline sponsorship space remains available.
Flexibility
Branded panels can be adapted between competitions.
✓
Professional Rugby
Approved by PREM Rugby
The completed tryline boards received PREM Rugby approval, providing Northampton Saints with confidence in the solution ahead of the start of the season.
Stuart Canvas worked to the club’s required timescale to ensure the system was designed, approved, manufactured and delivered ready for the new campaign.
Completed Installation
Professional protection around the tryline
The completed system creates a coordinated professional finish while retaining prominent commercial branding around the field of play.
What Northampton Saints Said
Built around the club’s priorities
“The safety of our players, staff and spectators is always our priority, so it was important that any new solution met the required standards. The new tryline boards were approved by PREM Rugby, giving us confidence that the solution was fit for purpose. Mike and the team at Stuart Canvas were brilliant throughout the process, working closely with us and making sure everything was designed, approved and delivered in time for the start of the season.
“Stuart Canvas have helped us create a solution that delivers from both a safety and commercial perspective. The new tryline boards maintain strong sponsor visibility, while the interchangeable panels give us the flexibility to adapt branding across different competitions. It’s a smart solution that helps us keep the DPD Stadium at Franklin’s Gardens looking its best while continuing to deliver value for our partners.
The Result
One solution designed around every requirement
The completed project provides Northampton Saints with a bespoke tryline system that brings safety, branding flexibility and professional stadium presentation together.
Project Outcome
Bespoke sponsored tryline safety padding developed for Northampton Saints, combining player protection with PREM Rugby approval, interchangeable sponsor branding and a professional finish at the DPD Stadium at Franklin’s Gardens.
Bespoke Safety Padding
Protection designed around your venue
Stuart Canvas designs and manufactures bespoke padding solutions for sports grounds and venues, with every system tailored to its individual environment and application.
From professional stadiums to clubs, schools and universities, solutions can combine safety, durability and professional presentation, with options to incorporate club colours and sponsor branding.
Stuart Canvas Sports
Bespoke safety.
Professional presentation.
Professional presentation.
Sports Safety Solutions
Need bespoke safety padding for your venue?
Speak to the Stuart Canvas Sports team about a bespoke padding solution designed around your facility, branding and operational requirements.
You may also like
New Players Tunnel for...
In the dynamic world of professional football, every detail counts. From the pitch to the stands, the...
Football & RugbyRetractable Players TunnelsRetractable TunnelsSports
Jan 18
.
2 min read
Case Study: Retractable Players’...
Stadium Case Study ...
Football & RugbyRetractable Players TunnelsSports
Jul 30
.
15 min read
Let The Dragons Out...
Stuart Canvas has recently completed a project with Dragons Rugby at their home stadium, Rodney Parade in...
Football & RugbyRetractable Players TunnelsSports
Feb 26
.
2 min read
