Case Study: HSBC Championships at The Queen’s Club

SportsTennis

Jul 20 . 15 min read

Stuart Canvas Case Study

HSBC Championships at The Queen’s Club

Delivering bespoke courtside tennis backdrops for a world-class grass-court tournament.

Bespoke material development Large-format printing Professional installation

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Project overview

Premium courtside branding for one of tennis’s most prestigious venues.

Tournament organisers required a premium branding solution that would showcase the event’s title sponsor while complementing the historic surroundings of The Queen’s Club.

Stuart Canvas was appointed to deliver a complete turnkey solution, taking responsibility for the design, manufacture, printing and installation of bespoke courtside tennis backdrops displayed around the championship courts.

Positioned directly alongside the playing surface, the backdrops became a prominent visual feature throughout the event, ensuring consistent HSBC brand visibility across live play, television broadcasts, photography and wider media coverage.

Client The Queen’s Club

Event HSBC Championships

Product Courtside tennis backdrops

Delivery Complete turnkey solution

Bespoke, broadcast-ready sponsor branding installed around the championship courts.

The challenge

More than a temporary event banner.

The backdrops would remain visible throughout match play and needed to perform under continuous scrutiny from spectators, photographers and international television audiences.

Premium presentation

The installation needed to enhance the appearance of the courts and complement the quality of the tournament environment.

Brand consistency

HSBC’s distinctive red and sponsor graphics had to remain accurate, vibrant and consistent across every individual backdrop.

Broadcast quality

Graphics needed to remain clear and professional when viewed courtside, photographed by media or captured on television.

Outdoor durability

Every backdrop needed to withstand changing weather conditions while maintaining a smooth, high-quality visual finish.

The playing environment

A permanent visual presence throughout the tournament.

Unlike sponsor assets used only in hospitality or media areas, the courtside backdrops formed part of the playing environment itself, providing continuous exposure during every game, rally and point.

Bespoke material development

Engineered specifically for the event.

A key part of the project involved developing a bespoke material specifically engineered to meet the visual and performance requirements of the HSBC Championships.

The custom-developed material combined a premium visual finish with the strength and durability required for a high-profile outdoor sporting event.

It ensured the finished backdrops maintained their appearance throughout installation, tournament play and changing weather conditions.

Colour precision

Accurate, vibrant and consistent HSBC red.

Exceptional colour consistency and print performance ensured the title sponsor’s identity remained immediately recognisable across every court and viewing angle.

End-to-end delivery

One trusted partner from concept to event readiness.

Stuart Canvas managed every stage of the project in-house, providing a coordinated solution and maintaining quality control throughout.

Design and artwork

Backdrop layouts were developed around the tournament’s visual requirements, integrating sponsor branding and optimising each design for photography and television coverage.

Material development

A bespoke material solution was engineered to deliver the required colour accuracy, print definition, durability and premium courtside appearance.

Bespoke manufacturing

Each backdrop was manufactured to the venue’s individual specifications, ensuring a precise fit and seamless integration into the court environment.

Large-format printing

High-definition print production delivered sharp graphics, accurate colour reproduction and consistent presentation across every section of the installation.

Professional installation

The Stuart Canvas team managed delivery and precise on-site positioning within strict tournament schedules, preparing the courts ahead of the Championships.

Product performance

Built for elite sporting events.

Professional courtside backdrops must combine appearance, precision and performance in equal measure.

Premium visual finish

Smooth, professional surfaces kept sponsor graphics sharp and highly visible from all viewing positions.

Broadcast-ready branding

Large-format graphics maintained clarity and impact throughout live matches, photography and television coverage.

Outdoor durability

Robust construction helped the backdrops retain their appearance through changing outdoor conditions.

Venue-specific manufacture

Bespoke sizing produced a precise fit and a clean, consistent appearance throughout the site.

Project gallery

From installation to tournament-ready courts.

The completed installation created a clean and consistent courtside appearance befitting one of the most respected tournaments in the grass-court season.

The results

A premium presentation at every viewing angle.

The finished solution supported the tournament’s visual identity while providing HSBC with consistent, high-impact brand exposure.

✓

Continuous brand visibility

Sponsor branding remained visible throughout every game and match.

✓

Consistent colour reproduction

The bespoke material maintained vibrant and accurate branding across the full installation.

✓

Enhanced court aesthetics

The backdrops created a professional visual boundary around the championship courts.

✓

Trusted turnkey delivery

Every stage was managed by one experienced team, from design through to final installation.

Project summary

Delivered by Stuart Canvas.

A coordinated design, manufacturing, print and installation service for a leading international tennis tournament.

Client The Queen’s Club

Event HSBC Championships

Title sponsor featured HSBC Holdings plc

Product Bespoke courtside tennis backdrops

Services Design, manufacturing and printing

On-site delivery Project management and installation

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Case Study: HSBC Championships at The Queen’s Club

HSBC Championships at The Queen’s Club

Premium courtside branding for one of tennis’s most prestigious venues.